About This eBook
Front-line customer facing positions all have something they want to change. We are all asking the customer to change and embark on a discontinuous, and maybe, risky trip. Change is hard. We pressure and coax and cajole, and often nothing moves. Could there be a better way?
This eBook takes a look at 5 recurring barriers to change when it comes to changing someone’s mind/opinion/ideas, and how to overcome them.
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